Dagenham & Redbridge is hardly a cathedral of English football, but I imagine it's that earthy Lower-League vibe That attracted you to the club.No question. Going up on the train today, being with the players and being in Salford - what I'm experiencing is something I'm not sure American football fans would appreciate if they went to the Emirates or Stamford Bridge, etc. This is as authentic a football experience as you could possibly have. Going up on the train today, being with the players, being in Salford - this is as authentic a football experience as you could possibly have. Victoria Road is not amongst the most attractive or Recognisable grounds in the country, but it seems as if you aim to make it a place people are proud to be in.When you look at this ground here (The Peninsula Stadium) since we're at Salford City, you see what can be done to create a modern ground even though it may be small and intimate. So we will continue to grow and build on what Victoria Road already has - we're excited to have a blank slate. We will continue to grow and build on what Victoria Road already has - we're excited to have a blank slate. We've seen things from a new scoreboard to new seats in the Carling Stand. In regard to the ground, what is your vision in the next five years? What's at the core of your plans?It won't be five years, but it will be a phased approach where we will just continue to improve areas that we need to. We will look at every aspect of the club and try to make it as modern and clean as possible - to create something that everybody can be proud of. It will be a phased approach where we will just continue to improve areas that we need to. We will look at every aspect of the club. You couldn't have known much about the club when you first joined and I imagine Steve Thompson has taught you a lot, but what have you discovered from your various visits to the Daggers so far?It's been an incredible learning experience. I think I've learned more in the last six months about sport here than I've learned in the last 40 years about any other venture I've had. The mentality of the fans and supporters is incredible because they're so invested in the club, and so passionate about what happens at the club. It's unlike the passive fan I'm used to dealing with, which is someone who wants a great fan experience; they want great food and their family to leave with smiles on their faces. Here, everybody is 'all in', every Saturday - this is their life, it's what makes them wake up in the morning and get excited. The mentality of the fans and supporters is incredible because they're so invested in the club, and so passionate about what happens. Everybody is 'all in' every Saturday - this is their life, it's what makes them wake up in the morning and get excited. Every club has an identity unique to them - what do you think The identity of Dagenham & Redbridge Football Club is? To describe us in one word, or one sentence.Always the over-achieving underdog. Dagenham & Redbridge have been the small club that have gone all the way up to League One and we plan on bringing them back. Always the over-achieving underdog. Dagenham & Redbridge have been the small club that have gone all the way up to League One and we plan on bringing them back.
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January 2024
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